How Email Marketing Can Affect Your Website
Email marketing is a useful channel to engage your audience and build trust. With today's email marketing tools, you can also customise the content per subscriber to ensure that the content is relevant.
Compliance with email marketing regulations according to GDPR is also an important part of strengthening your website domain trust, which in turn can lead to better visibility and rankings in search engines such as Google.
How to find out your score?
The values to keep track of in email marketing are domain trust score, page trust score and sending score. We have the knowledge and systems to help you navigate this world in an easier way so you can get a better handle on your situation. You can perform a current situation analysis where we find out how things stand for you. Learn more about the different values below.
Domain trust score
Domain score is an assessment methodology that focuses on the reputation and credibility of the domain in terms of email marketing. It is similar to sender score, but instead of focusing on individual email senders, it takes into account the entire domain from which the emails are sent. A domain's score is used by email providers to assess how trustworthy a given domain is when it comes to sending emails. This is crucial in deciding whether emails from that domain should be delivered to the recipient's inbox or filtered as spam.
The domain score is usually calculated based on various factors, including the frequency of email activity from the domain, recipient engagement with the emails (e.g. open rate, click-through rate), the bounce rate, and spam complaints related to the domain.
Maintaining a high domain score requires a combination of email marketing best practices, including sending relevant and requested emails to engaged subscribers, keeping bounce rates and spam complaints low, and ensuring consistent sending patterns.
Read more about how we can help with email marketing and marketing automation, or contact us for a free review.
