How Email Marketing Can Affect Your Website
Email marketing is a useful channel to engage your audience and build trust. With today's email marketing tools, you can also customize the content per subscriber to ensure that the content is relevant.
Compliance with email marketing regulations according to GDPR is also an important part of strengthening your website domain-trustus, which in turn can lead to better visibility and rankings in search engines such as on Google. I can guess that maybe you didn't know about! What does a bad domain trust mean? It's simply bad points you get on your domain if you email subscribers the wrong way. It can be a very serious problem. Domain score trust goes from 1-100 of which 100 is the best score.
How to find out your score?
The points/values to keep track of in email marketing are domain trust score, page trust score and its sending score. We have the knowledge and systems to help you navigate this world in an easier way so you can get a better handle on your situation. You can perform a current situation analysis where we can find out how things are going for you. Learn more about the different values you look at below.
Domain trust score
Domain score is an assessment methodology that focuses on the reputation and credibility of the domain in terms of email marketing. It's similar to sender score, but instead of focusing on individual email senders, it takes into account the entire domain from which the emails are sent. A domain's score is used by email providers to assess how trustworthy a given domain is when it comes to sending emails. This is crucial in deciding whether emails from that domain should be delivered to the recipient's inboxes or whether they should be filtered as spam.
The domain score is usually calculated based on various factors, including the frequency of email activity from the domain, the recipient's engagement with the emails (e.g., opening rate, click-through rate), the percentage of returns, and spam complaints related to the domain. Email providers use this information to assess the risk of spam from a particular domain and make decisions about the delivery of emails.
Maintaining a high domain score requires a combination of email marketing best practices, including sending relevant and requested emails to an engaged audience, avoiding buying or renting low-quality mailing lists, and managing return rates by regularly purging invalid email addresses from the lists. By maintaining a high domain score, a sender can improve their chances of their emails reaching recipients' inboxes and thus increase the effectiveness of their email marketing strategy.
Pagina confianza
Page Trust Score is a method of assessing the trust or reliability of a website or web page in the field of SEO. It takes into account factors such as link quality from authoritative sources, content quality, site history and age, user experience, and security measures. Sites with a higher Page Trust Score tend to rank better in search engine results, making it important to focus on creating high-quality content, building links from trusted sources, and offering a good user experience to improve their Page Trust Score and thus their online visibility.
Sender Score
Sender Score is an assessment method in email marketing that focuses on measuring the reputation and reliability of a specific email sender. It is an important factor used by email providers to determine whether emails from the specific sender should be delivered to recipients' inboxes or filtered as spam.
The Sender Score assessment is based on several factors, such as the sender's history of email activity, interaction with recipients (such as opening and click rates), percentage of returned emails, and complaints related to spam. A high Sender Score indicates a reliable sender with a good reputation, increasing the chances of their emails reaching recipients' inboxes.
To maintain or improve their Sender Score, senders must follow best practices in email marketing, including sending relevant and requested emails to an engaged audience, managing and purging mailing lists to minimize return rates, and dealing with any complaints or feedback from recipients. By maintaining a high Sender Score, senders can increase the chances of their emails reaching their intended recipients, thereby improving the effectiveness of their email marketing strategy.
Should one use single or double opt-in for consent?
Single Opt-in (Single Opt-in). Through a simple opt-in, subscribers give their consent by filling out a form or ticking a box. It's a quick method to get subscribers, but it can result in a less clean mailing list with more unwanted email addresses. And we want a high-quality and good list to email that can increase your domain trust, page trust and sender score - and then this option is not enough.
Double Opt-in (Dubbel Opt-in). Double opt-in requires an extra step to verify consent. After subscribers sign up, a confirmation link will be sent to their email address. Subscribers must click on this link to confirm their consent. That can result in a cleaner mailing list and fewer spam notifications. This event must take place via an email marketing system that technically saves on double opt-in with digital date stamps to protect your domain.
Comply with GDPR and implement security protocols
To stay within the law and protect their website domain-trustus, follow GDPR guidelines for data handling and consent. Creating guidelines for what to do and should not do in email marketing can help your employees manage email marketing and its subscribers in a smooth and efficient way that will also give you good results! Implement security protocols such as SPF, DKIM and DMARC to ensure that your emails are secure and come from a verified source. Instructions on how to implement these should be available with your email marketing provider such as Mailchimp, APSIS, HubSpot and others.
Subscriber Management Best Practices
Having a clean and engaged subscriber list is critical to maintaining the effectiveness and integrity of your email marketing strategy. Here are some tips on best practices for managing your subscriber list for best results.
Follow GDPR guidelines for data management
According to the GDPR, you must respect the personal privacy of your subscribers and ensure that you collect, store and handle their data in a legal and responsible manner. This includes getting consent from subscribers before sending emails and offering easy ways to unsubscribe.
Clear inactive email addresses
Clearing inactive email addresses is an important part of the email marketing strategy to improve performance and avoid falling into the spam filter. If subscribers have not opened or interacted with your emails for a long time, it may indicate that they are no longer interested in your content. A common practice is to weed out inactive subscribers who have not engaged for a certain number of months. This can be a good opportunity to remove inactive or uncommitted contacts from your subscriber list to keep it relevant and up to date. Clearing the list regularly will help improve the success of email delivery and maintain a good relationship with your subscribers.
Use double opt-in for email confirmation
Using double opt-in when signing up subscribers is a great way to ensure you have a clean and engaged subscriber list. By requesting a confirmation from subscribers after they have signed up, you can filter out invalid or spammy email addresses and ensure that your list consists of real and interested subscribers.
Offer relevant and valuable content
To retain and engage your subscribers, it is important that you offer relevant and valuable content in your emails. Customize your content according to their interests and needs to increase opening and click rates and thus improve your email marketing performance. By following these best practices for managing your subscriber list, you can ensure that your email marketing strategy is effective, legal, and delivers the best possible results for your website and brand.
Optimize your email marketing strategy for long-term success
By choosing the right opt-in method, following legal guidelines and implementing security measures, you can build a stronger and more secure domain and increase your website's visibility and ranking in search engines. Optimizing your email marketing strategy is the key to long-term success and growth of your website. If you need support in questions you may have about a project you are about to start or if you want help from strategy to execution, we can help. Book an unconditional meeting with me, Sarah.
