SEO that lasts — both technically and strategically

We work with SEO as an integral part of the business, not as a decoupled technology. When strategy, content and technical structure are linked, it provides better visibility and better results. It requires a holistic understanding, but also a sense of detail. Therefore, both market strategists and developers are needed at the table.

Search Engine Optimization

Why Choose Atom Agency for SEO?

We combine strategic understanding, technical knowledge and honest advice. This means that we not only optimize pages, we help you make the right decisions — based on business goals, search behavior and technical conditions. With the right strategy basically, SEO becomes an investment that lasts over time.

Strategy first

We always start with the strategy. SEO without strategy is like shooting in the dark. We base all our work on insights, analysis and actual goals. What do you want to achieve, and how do you search for your customers? Only when we know it, we set to work.

Real technical expertise

We are developers and we know what it takes. Neat code, proper structure, load times, semantics and availability. When the fundamentals aren't right, it doesn't matter how much content you produce. We make sure technology doesn't hold you back.

Honest advice

SEO is not magic. It takes time, requires patience and does not always suit everyone. We promise nothing we can't stand for and talk about risks, competition and alternatives. Sometimes there are better ways to reach your goals.

01
Strategy

We begin by understanding

We get to know your goals, audiences and search behaviors. Using keyword analysis and competitive data, we lay the foundation for SEO work that is relevant, data-driven and achievable.

02
Tech

The right technique before everything else

We analyze the technical conditions of the site and ensure that the structure, loading times, semantics and indexing are in top shape. Without the right technical foundation, all other SEO work is wasted.

03
Contents

Content that answers the right questions

We optimize or create content that matches both user needs and search engine criteria — from meta-texts to articles, guides and landing pages.

04
Analysis

We follow up and improve

We measure and follow up with ranking reports and data-driven insights. It allows us to adjust, improve and continue to build visibility that lasts over time.

SEO Building Blocks

What does SEO really consist of?

Search engine optimization can feel technical and difficult, but at its core it is about making the website easy to understand, both for people and search engines. Here are some of the most important building blocks that affect how well you look.

Metadata

Headings, descriptions and URL slugs help both search engines and people understand what each page is about even before they click.

Structure & sitemap

A clear page structure and an accurate XML sitemap make it easy for Google to find and index all content on the site.

Semantic HTML

The right HTML elements and clear headline levels give content a logical structure, something both search engines and screen readers love.

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Images & alt tags

Search engines don't see images -- but they do read alt tags. Proper naming, compression, and descriptions improve both loading time and SEO.

Keyword Optimization

It all starts with insight. By understanding what your target audience is looking for, content and headlines can be optimized to match the right search intent.

Links & Authority

Internal links guide the visitor, while external links (backlinks) signal credibility and strengthen the page's visibility in search results.

Digital advertising

Combining SEO with Digital Advertising

SEO is long term, but that doesn't mean you have to wait for results. By combining your organic strategy with digital advertising, you can quickly drive relevant traffic, test content and gain insights that strengthen your entire presence. It is a proven method to both kick-start and accelerate SEO efforts, especially at the beginning. We help you find the right balance between long-term visibility and direct impact.
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3 myths about SEO

SEO can be tricky — we help you find the right one

There is a lot of advice, rumors and “truths” about SEO. Some are dated, others outright inaccurate. We help you sift, prioritize, and understand what really matters for your site. Are you unsure? Get in touch and we'll work it out together.

You have to update your website all the time to rank

No, not necessarily. It is a common misconception that Google requires constant updates. In fact, it's more about relevance and quality than frequency. A stable page with the right content can rank high for a long time while careless changes or too many updates can do more harm than good. Blogging or creating new content can absolutely help, but only if there is a clear strategy behind it.

It's enough that my content is good

Sadly not. The content is super important, but without the right technical structure, it never gets the chance to shine. Search engines need semantic HTML, proper header structure, clear internal links, optimized images, sitemap and other technical signals to understand what the page is about. Without it, even the best content will be invisible in search results.

When we order a new website, SEO is already fixed

It's not really. A well-developed website is a good start, but that doesn't mean SEO is done. SEO is a separate work that requires analysis, strategy and optimization. It's about understanding the target audience, choosing the right keywords, structuring the content, and following up with measurement and improvements. Good code is the foundation, but SEO is what you do on top of it.

Insights

Latest insights on SEO

Do you want to delve into how search engine optimization actually works in practice? Here you will find our latest articles on SEO, full of concrete tips, strategic advice and insights from real projects.

FAQs

Frequently asked questions about SEO

Buying SEO services can feel like a jungle. What is included? What does it cost? And how do you know if it actually works? Here we answer some of the most common questions we get when companies want to get started with search engine optimization, or understand what they're really paying for.

What does SEO really cost?

The simple answer: it depends. The price picture can vary greatly depending on competition, objectives, industry and scale. We always offer transparent advice and can calculate what is reasonable based on your situation and budget. Sometimes SEO is the right way — sometimes not.

How long does it take to see results from SEO?

SEO is a long-term job. Results can sometimes be noticeable within 1—2 months, but often it takes 3—6 months (or more) before you see clear effects. The important thing is to have the right expectations, and to work structured, step by step.

How do we know that SEO is right for us?

We always start by analyzing your goals, your industry and the competitive situation. SEO is not suitable for everyone, but when the conditions are right, it can be one of the most profitable investments in the long run.

What to consider when choosing an SEO agency?

Transparency, knowledge and honesty. Choose someone who can explain what they do and why, and who dares to say no if SEO isn't right for you. Avoid guarantees on rankings, and ask questions about both strategy, technology and follow-up.

What is really included in an SEO work?

It varies, but should always include keyword analysis, technical review, content optimization, and continuous follow-up. We always work based on your current situation analysis and adapt the efforts to your goals and resources.

Can you help even if we don't have WordPress?

Yes. We work mostly with WordPress, but also have experience with Webflow, Shopify and other systems. The important thing is that the technical structure is available so that we can do the job that's required -- otherwise we'll say so right away.

Do we need to have a long-term plan or can you test a little first?

You can start small. We can do a current situation analysis or focus on a specific part (e.g. the technology or the content). However, in order for SEO to really make a profit, it almost always requires long-term thinking.

How to measure whether SEO efforts are working?

We measure traffic, rankings, engagement and conversions — and show it all in clear reports. The goal is always for you to understand what is happening, what is working and what we can improve. No fluffy numbers, just clear ROI.

Ready to take SEO seriously?

We help you make the right decisions, whether it's starting a long-term SEO venture, optimizing an existing strategy, or just understanding what's actually required. Do you want to see what is possible for your website? Leave your details and we will get back to you.

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