What are schema types and how do I make it visible on Google?
It is important to structure information in a way that search engines can understand and that users on the web find useful. Scheme Markup is a technique that helps with this by giving search engines (such as Google) a better understanding of the content of your website and your potential buyer easier to understand what you are offering. In this blog post, we explore what schema types are and which types may be most relevant for digital companies.
What is Scheme Markup?
Schema markup, also known as structured data, is a form of microdata that you add to the HTML code of your web page. It allows search engines to understand the content of the page in more detail, which can improve how your information appears in search results. Schema.org is an initiative partnered by Google, Bing, Yahoo! and Yandex, which has created a common vocabulary of tags (or schema types) that you can use to highlight your web pages.
Some relevant schematic types for companies
One can take advantage of many different schema types to improve their visibility and interaction in search results. Here are some examples:
FAQ
Perfect for businesses that want to display frequently asked questions and answers directly in search results. This can not only provide more exposure, but also directly answer users' questions.
Recipes
If your company shares food recipes, this schedule type can help your recipes stand out in search results by including images, ingredients, cooking times, and even nutritional information.
products
For e-commerce companies, this is an indispensable schedule type that can display prices, availability, reviews and ratings directly in the search results, which can increase the click-through rate to your page.
Searchable content for images and videos
Using Schema Markup for images and videos allows search engines to index these media better and display them in relevant visual search results.
Evenementen
If your company organizes or promotes events, the event schedule type can help display important information such as the date, time, location, and availability of tickets.
Evaluate which types of scheme types are right for you!
Proper use of Schema Markup is a strategy that not only improves visibility in search engine results, but also engages users more effectively by providing them with relevant information directly in search results. By choosing the right schema types for your content and business, you can drive more qualified traffic to your website and improve your online presence.
