What are schema types and how do I make it visible on Google?
It is important to structure information in a way that search engines can understand and that users find useful. Schema markup is a technique that helps with this by giving search engines (such as Google) a better understanding of the content of your website. In this blog post, we explore what schema types are and which types may be most relevant for digital companies.
What is Schema Markup?
Schema markup, also known as structured data, is a form of microdata that you add to the HTML code of your web page. It allows search engines to understand the content of the page in more detail, which can improve how your information appears in search results. Schema.org is an initiative partnered by Google, Bing, Yahoo! and Yandex, which has created a common vocabulary of tags (or schema types) that you can use to mark up your web pages.
Some relevant schema types for companies
There are many different schema types you can use to improve your visibility and interaction in search results. Here are some examples:
FAQ
Perfect for businesses that want to display frequently asked questions and answers directly in search results. This can provide more exposure and directly answer users' questions.
Recipes
If your company shares food recipes, this schema type can help your recipes stand out in search results by including images, ingredients, cooking times, and even nutritional information.
Product
The product schema type is ideal for e-commerce and companies that sell products online. It allows you to display product information such as price, availability and ratings directly in search results.
Video
If you publish videos on your website, the video schema type can help your videos appear in search results with a preview image, title, and description.
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