Identifying the right keywords for SEO
When it comes to generating organic search results on one's website through search engines such as Google, the first step is to find the optimal keywords. Many companies and website owners often turn to specialized SEO agencies that have access to advanced SEO tools that are directly linked to search engines such as Google. In my work, I often meet clients who initially try to guess which keywords best suit their services and send these lists to me for further analysis. My first step is to examine statistics that show how many actual searches are done on those specific keywords, particularly in the geographic areas they are interested in reaching. Another important aspect is to adapt the language of the website to match the regions or countries you are targeting.
Current Situation Analysis — A Valuable Start
An important part of Search Engine Optimization The (SEO) process is to perform a thorough analysis of the current situation. If the site is already live, I'll start by conducting a current rank analysis. Through this rank analysis, we can identify the current position of the site on Google and also determine which keywords already exist on the site. This analysis provides us with valuable information that we can use to make strategic decisions as we restructure the site. It is crucial to retain important inputs and ensure that we do not lose the well-functioning placements on Google. In this way, we can ensure that the redevelopment of the website does not jeopardize the successes that we have already achieved.
Keyword Information
When you generate data about keywords, you get the number of searches in a month that it generated earlier on average, whether the keyword is easy or difficult to compete with to get on the first page of Google and the search intention that you most likely had when doing a search.
Competitive Analytics - Understand Your Market Better
To gain a deeper understanding of the competitive situation and identify potential keyword opportunities, I conduct a competitive analysis. I select up to five competitors who offer similar services to my client and conduct a careful search analysis of their sites. During this analysis we review the keywords that we have already selected and that we have identified through keyword analysis and rank analysis.
We compare these keywords to those that our competitors use and rank for. By doing this, we can discover new and exciting keyword opportunities to compete for and at the same time assess whether it is worth investing time and resources in them.The competitive analysis gives us a valuable insight into the dynamic search engine landscape and helps us adapt our SEO Strategy to better meet competition in the market.
Schedule Types — The Diversity of Opportunities for SEO
In today's SEO landscape, there are many more strategic aspects to consider to compete for the top spot on Google than simply having a well-optimized landing page. Now we also focus on measuring and maximizing the presence of various SERP Features or Schema Types, which include a variety of elements such as video, images, reviews, website links, breadcrumbs, featured snippets, FAQs, recipes, events and much more.
We have the ability to help you improve your presence within these different schedule types and to identify which of them are most relevant to your business. By making effective use of these various opportunities, you can increase your visibility in search results and reach a wider audience. Our goal is to help you optimize your presence on Google by taking advantage of the diversity of SERP Features and schema types offered today.
Which keywords are right for you?
It is not always the keywords with the highest search volumes that are the most suitable choice when it comes to search engine optimization (SEO). Choosing the optimal keywords requires careful consideration of several factors. Therefore, it is wise to conduct a professional keyword analysis with the help of an experienced agency that can offer insightful guidance.
In our collaboration with clients, we take the time to discuss and evaluate the best options for their specific needs. It is a collaboration in which we jointly take into account various factors in order to make informed decisions about keywords. But our effort doesn't stop there. Month after month, we continue to monitor, report and analyze the results. We strive to be proactive by constantly suggesting improvements and tweaks to ensure your website performs at the top of search results. Book a free consultation to find out how we can help you.
