What does the new law mean for your company?
Navigating a website can be a challenge for many users with various disabilities. A person with visual impairment may need screen readers to interpret content, while someone with colour blindness may have difficulty discerning important information if colours are not properly aligned.
Users with motor difficulties, such as limited hand movement, rely on keyboard navigation, and people with cognitive impairments, such as dyslexia or autism, may need clear and structured information. In addition, those with hearing loss may miss out on important parts of an experience if audio content is not subtitled. By understanding these challenges, we can create more inclusive and accessible digital experiences for all.
On June 28, 2025, a new law came into force in Sweden requiring digital services and information to be accessible to everyone, regardless of ability. The law affects companies with a digital presence, especially those involved in marketing. Here we explore how it changes the playing field for digital presence such as websites, videos and marketing.
Requirements for digital services and websites
To comply with the law's requirements, digital services, such as websites, apps and other platforms, must be accessible to all users. This means, among other things, that websites should work with assistive tools such as screen readers, have sufficient contrast, be navigable with a keyboard, and offer alternatives to images and videos, such as text descriptions.
For companies with a digital presence, this is an important area to prioritise. Accessibility deficiencies may result in sanctions or fines, making it necessary to proactively review and adapt digital platforms to comply with the guidelines.
At Atom Agency, our employees are trained in accessibility standards such as Web Content Accessibility Guidelines (WCAG), which allows us to create more inclusive and accessible digital solutions for our clients.
Which companies are affected by the law?
The new law applies to both public actors and companies offering goods or services to the public. That means everything from e-commerce companies to banks, restaurants and marketing agencies need to ensure their digital presence is accessible to everyone.
SMEs may in some cases face longer deadlines to comply, but it is wise to start planning and adapting digital strategies now. By complying with the new rules, companies show that they are inclusive and forward-looking.
How does the law affect your marketing?
For marketing agencies, the law means that all digital content — from website design to email marketing and social media — must be adapted to be accessible to all users. That can mean using clear texts, descriptive images, and subtitles for all video content.
.jpg)
Read more about how we can help your company with accessibility reviews and ensuring your website meets the requirements.
