What does the new law mean for your company?
Navigating a website can be a challenge for many users with various disabilities. A person with visual impairment may need screen readers to interpret content, while someone with color blindness may have difficulty discerning important information if colors are not properly aligned.
Users with motor difficulties, such as limited hand movement, rely on keyboard navigation, and people with cognitive impairments, such as dyslexia or autism, may need clear and structured information. In addition, those with hearing loss may miss out on important parts of an experience if audio content is not subtitled. By understanding these challenges, we can create more inclusive and accessible digital experiences for all.
On June 28, 2025, a new law comes into force in Sweden that requires digital services and information to be accessible to everyone, regardless of the variety of functions. The law affects companies with a digital presence, especially those involved in marketing. Here we explore how it changes the playing field for digital presence such as websites, videos and marketing.
Requirements for digital services and websites
To comply with the law's requirements, digital services, such as websites, apps and other platforms, must be accessible to all users. This means, among other things, that websites should work with aids such as screen readers, have sufficient contrast, be navigable with a keyboard, and offer alternatives to images and videos, such as text descriptions.
For companies with a digital presence, this is an important part of the business. Accessibility deficiencies may result in sanctions or fines, making it necessary to proactively review and adapt its digital platforms to comply with the guidelines.
At Atom Agency, our employees are trained in accessibility standards such as Web Content Accessibility Guidelines (WCAG), which allows us to create more inclusive and accessible digital solutions for our clients.
Which companies are affected by the law?
The new law applies to both public actors and companies offering goods or services to the public. That means everything from e-commerce companies to banks, restaurants and marketing agencies need to ensure their digital presence is accessible to everyone.
SMEs may in some cases face longer deadlines to comply, but it is wise to start planning and adapting their digital strategies now. By complying with the new rules, it shows that the company is inclusive and forward-looking.
How does the law affect your marketing?
For marketing agencies, the law means that all digital content -- from website design to email marketing and social media -- must be customized to be accessible to all users. That can mean using clear texts, custom images, and subtitles to all video content.
It is also important to work with SEO strategies that take accessibility into account, for example by using correct headings, alt texts for images and ensuring that the page loads quickly and is easy to navigate. This not only improves compliance with the law, but also the user experience and the company's bottom line.
An opportunity for improvement
The new law may be perceived as a challenge, but it also presents a great opportunity. By ensuring that your digital presence is accessible to everyone, you can enhance both your reputation and reach. For marketing agencies, this is an opportunity to develop, improve their services and offer even better solutions to their clients.
It's high time to adapt your digital strategy to meet these demands and ensure your business is ready for the future. With the right preparation, the teams could be the beginning of a more inclusive and successful era for digital marketing.
We help you make sure your website is accessible to everyone
Making your website accessible is not only a June 2025 legal requirement, but also an important part of building an inclusive brand and reaching a wider audience. We at Atom Agency have both the expertise and the tools to guide you through the accessibility requirements, from analysis and advice to implementing the necessary changes.
What we can help you with?
- Mapping and analysis
We conduct a thorough review of your website using market-leading tools to identify areas that need improvement. - Consulting and project management
We help you understand what efforts are needed and how best to integrate accessibility work into your company's workflows, and support your in-house team throughout the process. - Implementation of changes
If you lack internal resources, we can take care of the entire process, from adjusting design and content to implementing technical improvements, to ensure that your site meets all standards. - Continuous monitoring and updating
We help you keep your website up to date according to the latest guidelines to always be in line with applicable accessibility requirements.
Accessibility Review — Tailored to your needs
We've developed accessibility review packages to help you prepare for the law. Our packages come in three sizes:
Small (S): A basic walkthrough for smaller sites with up to 5 pages, 8,800 kr.
Medium (M): A more comprehensive review covering more pages for medium websites with 6-15 pages, SEK 17,600.
Large (L): An in-depth review for larger sites with 16-25 pages, SEK 35,200.
The packages include an analysis of your site based on levels and WCAG criteria, as well as an action plan to help you meet the new requirements.
We offer a free advice where we go over what the law means for your particular site and how to best prepare.
Tools to test and improve accessibility
For those who want to start on their own, there are several tools that can help you spot and fix common accessibility issues, such as checking header levels, link clarity, and text options for images. But accessibility is more than just technology -- it's about understanding the needs of users and creating a website that everyone can navigate and use easily.
No matter where you are in your journey towards a more inclusive digital presence, we're here to help you every step of the way. Contact us today for a free consultation, and we'll help you ensure your website is future-ready! Learn more about our accessibility review.
