A clear page structure is important for both Google and your website visitors
A well-planned and clear page structure is crucial to both impressing Google and creating a smooth user experience. Once you've chosen your target keywords and strategically planned your content, the next step is to overhaul your site's page structure. There are two main aspects to consider: the visual page structure and the technical page structure.
The visual page structure is what users see when they visit your site. It covers your menu and how pages are organized under main categories. A good visual page structure makes it easy for visitors to navigate and find what they are looking for instantly. On the other hand, a messy or confusing structure can result in visitors leaving your site out of frustration.
The technical page structure is that what search engines like google look at when they crawl through your site. It includes the URL structure and how your site is hierarchically structured. The technical page structure should be logical and easy to follow, and it should align with the visual page structure to produce the best results.
To ensure that your visitors find what they are looking for and to improve your visibility on search engines, it is of utmost importance to invest time and resources in creating and maintaining an effective page structure.
Clear texts for better search engine optimization
In the world of digital marketing, clear and engaging texts are a key component to improving your website's visibility on search engines like Google. At Atom Agency, we have had the privilege of training the next generation of web copy experts on several occasions. We understand that writing for the web requires specific training and skills, and a good copywriter can make a huge difference.
An important principle to remember when writing for the web is to keep it short and concise. Long, complicated sentences and phrases, which might work well in print newspapers and articles, may be less effective online. The goal is to deliver your message in a clear and convincing way. At the same time, it is important to note that a search engine optimized landing page should contain at least 300 words in order to rank well on search engines. In addition, a relevant intro/excerpt/excerpt of 150-300 characters is required to attract visitors.
When creating content for your website, it is also crucial to think about the user experience. Texts should be easy to skim and understand, and they should offer valuable information that answers the questions and needs of visitors.
By focusing on producing short, clear and informative texts that are customized for the web, you can increase your website's SEO efficiency and provide a better user experience for your visitors.
Improve the readability and SEO effect of long texts
Making longer texts more readable is a critical factor for both user experience and search engine optimization (SEO) of your website. Here are some strategies and techniques for dealing with longer texts effectively:
Divide into smaller pieces
By breaking down long texts into smaller, readable sections with clear headings, you make it easier for visitors to find what they're looking for. This prevents them from feeling overwhelmed by a large amount of text.
Use visual elements
Images can effectively break up masses of text and make content more engaging. Make sure your images have relevant alt tags to improve SEO.
Technical aspects of SEO
To maximize the visibility of your web page on search engines, you should take into account several technical aspects, including:
- Use of a clear H1 title and multiple subtitles (H2, H3, H4) to organize your text.
- Implementation of breadcrumbs and use of snippets that are 150-300 characters long to improve user experience and SEO.
- Create a clear page structure, optimize for different devices (desktop, tablet, phone), and make sure your website loads quickly for better user experience and SEO.
Mastering these techniques and strategies will make your website more readable and attractive to both users and search engines, which in turn can lead to better visibility and results online.
Supplemental Marketing Activities Can Help Your Organic SEO Ranking
To improve your organic SEO ranking, it is important to understand how complementary marketing activities can play a critical role in increasing your visibility on search engines. Here are some strategies to consider:
Google Ads and Social Media (SoMe)
Paid ads through Google Ads and on platforms like LinkedIn, Facebook and Instagram can accelerate your online visibility. Make sure your ads include relevant keywords both in the ad text and on the landing page to support your organic ranking on those keywords.
Newsletters and email marketing
Use the classic newsletter and email marketing to attract traffic to your website. By sending content to people who have already shown interest in your services, you can increase the number of relevant visitors, which in turn makes your site more attractive to Google.
Registration on free/subscription sites
Register your business on sites like TripAdvisor, ThatsUp, and BokaTable, which are relevant to your industry. This can help increase your visibility and connect you to a wider audience.
It is important to remember that complementary marketing activities are not only about drawing traffic to your website, but also about creating high-quality content and campaigns that attract relevant visitors. Google values quality and relevance when assessing sites for organic visibility. By strategically using these marketing methods, you can improve your SEO efficiency and increase your visibility online.
Don't forget measure and analyze statistics for optimized marketing
Measuring and analyzing statistics on your website is an indispensable part of a successful digital strategy. Here's why it's so important and how you can take advantage of it:
Why are statistics important?
By continuously measuring visitor statistics, you can gain insight into who visits your site, where they come from, and whether they are relevant visitors. This gives you the ability to adjust your marketing strategy and optimize your web content.
What kind of information should you measure?
Consider measuring the number of visitors, their geographic location, how long they stay on your site, which pages they visit most often, and what actions they perform, such as filling out contact forms or making purchases.
An iterative process
Finding the perfect marketing strategy is rarely a one-time effort. It requires you to test different theories and analyze results over time. By using data as your guide, you can make fact-based decisions and continuously improve your content and strategy.
Measurement tools
Use powerful tools like Google Analytics to easily measure and analyze visitor statistics. These tools give you in-depth insights that can help you understand your audience and customize your marketing strategy.
Measurement and analysis is the key to building a successful online presence. By constantly monitoring and adapting your strategy, you can achieve better results and reach your goals online.
Do you still not see it on Google? Maybe there is something technically wrong with your site
Your visibility on Google and other search engines doesn't just depend on the content and keywords of your website. The technical structure of your website plays a crucial role. Here's why technical web development is so important and how we deal with it:
The Basis of Visibility
Once you've optimized page titles and written engaging web copy, the next step is to make sure search engines can understand your site. This means that you have to configure things like a sitemap and on-page SEO components.
Challenges in the Web Industry
It's a sad reality that the web industry is not regulated. This means that basically anyone can call themselves a web developer or web designer. This lack of regulation can create problems because not all websites are built with SEO in mind.
Our Solution Orientation
To address these challenges, we have taken an active step to ensure high standards. We don't just build websites, we build SEO-optimized websites from scratch. This includes strategy, technology, design and structure, all without having to ask for extra SEO configurations.
A technically correctly built website is essential for you to be visible on Google and other search engines. By combining technical excellence with SEO knowledge, we can help you achieve high visibility and drive traffic to your website.
Atom Agency - your partner for search engine optimization
We at Atom Agency are passionate about helping companies and organizations become champions of search engine optimization (SEO). We offer a broad set of services and expertise to ensure your website is visible and performs at the top of search results.
Create a successful strategy
We produce tailor-made strategies and support to strengthen your online presence. Our experience and knowledge of SEO makes us your ultimate partner.
Training and ongoing support
We believe in training your team in the best SEO practices so that you can improve your SEO continuously. We are here to support you every step of the way.
Want to know more about how Atom Agency can help you reach your SEO goals? Contact us today for a free advice and let's discuss your opportunities and challenges. Together, we can take your website to new heights and ensure long-term digital success.
