7 important things to consider when ordering a new website

Should you buy a new website or take in quotes from web agencies? This guide will help you avoid common mistakes — and ask the right questions from the start. Ideal for those who want to place a secure order without being technically savvy.

8 Sep

2025

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Daniel
Daniel Herstedt
Managing Director
Web development
3
Min

What to consider when ordering a website?

To buy one website can feel overwhelming, especially if you don't do it very often. There are lots of suppliers, price levels vary widely, and the technology can feel like a jungle. But it doesn't have to be difficult to make a safe and smart choice.

In this post, we'll go over seven concrete things you should consider before hiring a web agency or requesting a quote. The points are written for customers, whether you work in business, the public sector or in an organisation.

1. The chemistry with the supplier is more important than you think

You will collaborate with your web agency for several weeks, sometimes months. Then you want a partner who listens, is clear, and who you feel confident in. If cooperation lags at the very beginning, it is often a foretaste of what is to come. Chemistry isn't everything, but it matters a lot.

Hint! Meet with the provider before you decide. An in-person meeting says more than 10 emails.

2. How long has the agency been in existence?

There are many talented newcomers, but it is also a fact that many agencies close down after 1—3 years. If an agency has been around for a long time, for example over 10 years, it is a sign that they are doing something right. Stability and long-term sustainability are especially important if you want to have a partner who remains there even after the project is completed.

3. Broad competence is crucial to the whole

A good looking website is not enough. It also needs to work technically, be optimized for search engines and help you reach your goals. An agency with broad expertise can not only design and develop, they can also lead the project forward, think business sense, and contribute traffic-driving insights.

Feel free to ask! Are they looking at SEO? Have they helped others increase their traffic?

4. What happens after launch?

Once the site is launched, the project is not over, it is rather when it begins. Who will be responsible for operations, support and updates? A professional agency offers clear agreement for support, hosting, technical monitoring and future improvements.

Avoid! — To be left alone with a website you can't update or that crashes without warning.

5. Ask for references, but also look at the width

Certainly it can be valuable to see examples from your own industry. But the most important thing is that the agency has made many different types of sites. A wide portfolio shows that they can adapt to different needs and audiences, which means they can also create something that suits you.

6. A good quote is clear, even if you don't understand everything

An elaborate quote contains details. It may not be easy to understand right away — but it should be understandable. You should be able to ask questions and get clear answers, without feeling stupid. The agency that really wants to work with you, will be happy to explain everything.

Hint! Book a meeting where the supplier goes through the quotation point by point.

7th. Tell me what you need, before asking what it costs

This is perhaps the most important advice: A good quote is based on a clear description of needs. To ask “How much does a website cost?” is like asking what a house costs, it all depends on what you want to build. Instead, start by describing your goals, needs and prerequisites.

This is how we work at the Atom Agency

We have helped companies and organizations with web in soon to be 15 years. Our long experience allows us to guide you all the way — from strategy unto suporta.

  • Personal meeting: We believe in meeting. It builds trust and lays the foundation for a good collaboration.
  • Stable agency: We are an established player that has been around for over a decade.
  • Broad competence: We design, develop and can also help drive traffic to the website.
  • Solid support: We have solid support agreements and are responsible for over 100 websites.
  • Many references: We have worked with clients in many different industries and are happy to showcase our cases.
  • Clear quotes: Our quotes are detailed but always educationally explained in a free meeting.

Want to know more? Get in touch Let's book a first meeting!

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